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Desk 06 · 5 stories

Hotels & Venues

Where build-outs get bigger and stranger: guest floors, brand manuals, breweries, ballrooms, and old buildings.

A wide view from above of a hospitality build-out, illustrating flag or independent, what a brand manual does to a build-out
A wide view from above of a hospitality build-out, illustrating flag or independent, what a brand manual does to a build-out

Featured guide

Flag or Independent: What a Brand Manual Does to a Build-Out

Choosing a hotel flag is usually analyzed as a distribution decision. It is also a construction decision: brand standards reshape the design, the budget, the schedule, and the approval chain of the entire build-out. A Hotel Desk look at what the manual actually does on site.

· 6 min read

06

The complete desk

All Hotels & Venues guides

  1. 02

    Hotel Desk

    Back of House: The Half of the Hotel Guests Never See

    Behind the wallpaper line of every hotel runs a second building (service corridors, laundry, loading, kitchens, engineering shops, staff space) that determines whether the visible half works. A Hotel Desk tour of back-of-house planning and the false economy of shrinking it.

  2. 03

    Field Notes

    Event Venues and the Assembly Occupancy Threshold

    The moment a space is designed to gather a crowd, building codes reclassify it as assembly occupancy, and the reclassification rewrites the exits, the structure, the systems, and the budget. Field notes on the threshold that separates a big room from an event venue.

  3. 04

    Hotel Desk

    How a Hotel Opening Differs From Everything Else

    A hotel opening is not a restaurant opening multiplied. It is a different animal: years-long timelines, a building that is inventory, brands auditing readiness, revenue sold before the paint dries, and an operation that can never once close. The Hotel Desk's orientation piece.

  4. 05

    Field Notes

    Old Buildings, New Venues: The Adaptive-Reuse Build-Out

    The bank that becomes a bar, the warehouse that becomes a hotel, the church that becomes a hall. Adaptive reuse is hospitality's most seductive build-out and its most surprise-rich. Field notes on change-of-use triggers, the survey money that pays best, and budgeting for what walls hide.